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If Tutoring is a Dirty Word, Change the Connotation

By Shannon Sweetser On March 17, 2011 · Add Comment · In Assessments, Education: General, Education: Industry, Exam: ACT, Exam: SAT, In The News, Teaching, Teaching & Tutoring, Test Preparation, Testing
Do you feel that tutoring has become an ugly word, a dirty word – within the larger academic community? When you’re meeting new people and telling them about your tutoring business or the fact that you’re a tutor by profession, how do the individuals around you respond? Do they embrace your profession or do they [...]
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Offsite-Marketing-Opportunities

4 Offsite Marketing Opportunities Every Tutor Should Embrace

By Shannon Sweetser On March 15, 2011 · 2 Comments · In Content, Education Techology, Teaching & Tutoring
Inbound Marketing is all about pulling users to your website rather than pushing them there with advertising messages and cold calling. However, to run a successful Inbound Marketing campaign for your tutoring company, you should also take advantage of off-site marketing opportunities where you can make your name for yourself within a niche community, share [...]
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Supercharge Your Students: 5 Tutoring Tips to End Your Week

By Shannon Sweetser On March 11, 2011 · 6 Comments · In Assessments, Content, Education Techology, Education: General, Education: Technology, Exam: ACT, Exam: SAT, In The News, Resource, Teaching, Teaching & Tutoring, Test Preparation, Testing
This is the second installment of our new weekly round-up “5 Tutoring Tips to End Your Week”! Last Friday, I launched the new version of the round-up thus moving away from featuring general education blogs and articles and shining the light on tutors and education consultants who blog. As always, if you have a recommendation [...]
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How Tutoring Companies Can Use FourSquare Specials to Attract Students

By Shannon Sweetser On March 10, 2011 · 5 Comments · In Content, Education Techology, Education: General, Education: Industry, Education: Technology, Exam: SAT, In The News, Resource, Teaching & Tutoring, Test Preparation
We’ve talked before about the opportunities that exist for tutors who use local GPS check-in service FourSquare, but a new development in the way that FourSquare supports location-based “specials” may help tutoring companies and centers attract more business, and encourage students to take advantage of tutoring services. On March 9th, 2011, FourSquare unveiled a whole [...]
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Launch Button

How to Launch Your Tutoring Brand and Keep Your Sanity in the Process

By Shannon Sweetser On March 8, 2011 · Add Comment · In Education Techology, Education: General, Education: Industry, Education: Technology, Teaching & Tutoring
While building your online brand for your tutoring business, you may reach a point where you realize the magnitude of what you committed yourself to. No matter what industry you’re in, launching a new product or a new website requires a solid plan which leans on a team of virtual assistants. There’s a general rule [...]
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Real Tutors Speak: 5 Tutoring Tips to End Your Week

By Shannon Sweetser On March 4, 2011 · 4 Comments · In Assessments, Content, Education: General, Exam: SAT, Resource, Teaching & Tutoring, Test Preparation, Testing
So, I’ve decided to change the pace on the Socrato blog a bit. On Fridays I normally run a column called “” where I hand pick articles on education throughout the blogosphere. However, I’m beginning to wonder if they are as helpful as I’d like them to be for our readers. So, I’ve decided to [...]
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How to Build a Tutoring Blog Your Audience Loves

By Shannon Sweetser On March 3, 2011 · 2 Comments · In Content, Education: General, Teaching & Tutoring
No matter what industry your business belongs to, blogging is a very valuable use of your time. Blogging has the potential to engage your audience, attract prospects, and share thoughts and ideas which can thus be spread in the social media world. Tutors considering starting a blog or tutoring companies who are already blogging may [...]
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How Tutors Can Get More Leads from Existing Blog Content

By Shannon Sweetser On March 1, 2011 · 3 Comments · In Content, Education: General, Resource, Teaching & Tutoring
If you’ve been blogging consistently for a few months or years now, you may be wondering how to get more mileage out of existing blog content. After all, not every prospect is going to see every tweet you send, every Facebook post you make and subscribe to your blog to get consistent updates. While some [...]
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Facebook Fever Makes Educators Sweat: 5 Education Articles to End Your Week

By Shannon Sweetser On February 25, 2011 · 1 Comment · In Content, Education Techology, Education: General, Education: Industry, Education: Technology, In The News, Teaching
Perhaps its Oscar fever for the Social Network, but this week I’ve got Facebook on the brain and it’s my intention to share it with you. If you’re just tuning in, within a week I’ve created two blog post with the intention of helping tutors get the most out of Facebook. If you want to [...]
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5 Common Mistakes Tutoring Companies Make on Facebook and How to Fix Them

By Shannon Sweetser On February 24, 2011 · 3 Comments · In Education Techology, Education: General, Education: Industry, Education: Technology, Resource, Socrato, Teaching & Tutoring
Is your company’s Facebook page getting the traffic you desire or the attention you believe it deserves? Before you ask yourself “What went wrong?” read the following blog post. It’s a Facebook guide for tutors and it may just help you turn your Facebook page from a lifeless desert into a hub that your fans love [...]
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