This last decade was a challenging one for marketers, but it doesn’t have to be for tutors who need online marketing know-how.
The arrival of social media, smart phones and growing connectivity to the internet changed all the rules for many marketers who were used to traditional methods of attracting business. Suddenly you didn’t need a huge marketing budget to make an impact and connect with prospective customers; you could make a pretty solid niche impact with patience and a grassroots, organic way of thinking.
It’s simply not enough to advertise to your prospective customers, many block those messages out and instead search through online recommendations and use Google searches to find what they’re looking for. For this reason, we created the Socrato blog. Though the core of our business is to help tutors prepare their students for standardized tests through our custom learning analytics, we also want to provide value to tutors beyond our products.
This blog has been our sounding board to discuss not only our special point of view of what is happening in the tutoring industry, but also a place where we could share our marketing expertise with the tutoring population and help them grow their business online. So far we’ve amassed quite a bit of content on this blog around the subject and I thought it would be helpful to put it all in one place as the ultimate marketing guide for tutors.
Facebook Marketing for Tutors
FourSquare Marketing for Tutors
SEO and Local Marketing
Blogging for Tutors
Video Marketing for Tutors
Our free 20-page ebook is a step-by-step guide on how to select the right test for your student. Learn everything you need to know about using the PLAN and PSAT to improve student scores, how to leverage learning analytics to select one test over the other, and other tips on how to take the guesswork out of selecting the ACT vs the SAT.