This last decade was a challenging one for marketers, but it doesn’t have to be for tutors who need online marketing know-how.

The arrival of social media, smart phones and growing connectivity to the internet changed all the rules for many marketers who were used to traditional methods of attracting business. Suddenly you didn’t need a huge marketing budget to make an impact and connect with prospective customers; you could make a pretty solid niche impact with patience and a grassroots, organic way of thinking.

It’s simply not enough to advertise to your prospective customers, many block those messages out and instead search through online recommendations and use Google searches to find what they’re looking for. For this reason, we created the Socrato blog. Though the core of our business is to help tutors prepare their students for standardized tests through our custom learning analytics, we also want to provide value to tutors beyond our products.

This blog has been our sounding board to discuss not only our special point of view of what is happening in the tutoring industry, but also a place where we could share our marketing expertise with the tutoring population and help them grow their business online. So far we’ve amassed quite a bit of content on this blog around the subject and I thought it would be helpful to put it all in one place as the ultimate marketing guide for tutors.



Facebook Marketing for Tutors

5 Common Mistakes Tutors Make on Facebook and How to Fix Them

How to Add Color to Your Tutoring Brand Using Facebook [3 Examples]

3 Reasons Tutors Need a Facebook Page Today


FourSquare Marketing for Tutors

How Tutoring Companies Can Use FourSquare Specials to Attract Students

How to Build Your Local Tutoring Presence Using FourSquare


SEO and Local Marketing

5 Free Local Tools to Kick Start Your Tutoring Presence Online

4 Offsite Marketing Opportunities Every Tutor Should Embrace

How Tutors Can Use Long Tail Keywords to Get Found by Local Searchers


Marketing Strategy

Is Digital Darwinism Making Your Tutoring Business Obsolete?

Why Tutors Should Heed Google Experts Social Media Advice

How Tutors Can Build a Likeable Online Reputation

Blogging for Tutors

Transform Your Tutoring Blog from a Wall Flower into a Socialite

How to Build a Blog Your Tutoring Audience Loves

5 Simple WordPress Blog Tools Every Tutor Should Add Today

How Tutors Can Get More Leads from Existing Blog Content


Video Marketing for Tutors

Why Every Tutor is Ready to Start Publishing Video Tonight

6 Things Tutors Can Learn from Merriam-Webster’s Online Video Campaign

SAT vs ACT: Choosing the Right Test [NEW EBOOK]

Download this free 20-Page Ebook for Tutors Now!

Our free 20-page ebook is a step-by-step guide on how to select the right test for your student. Learn everything you need to know about using the PLAN and PSAT to improve student scores, how to leverage learning analytics to select one test over the other, and other tips on how to take the guesswork out of selecting the ACT vs the SAT.