If you’ve been blogging consistently for a few months or years now, you may be wondering how to get more mileage out of existing blog content. After all, not every prospect is going to see every tweet you send, every Facebook post you make and subscribe to your blog to get consistent updates.
While some of your past blog posts might be timely and hard to adapt to the present, many others may be evergreen content which you can repurpose, revive and remake to attract more leads to your business.
Here are a few steps on how to breathe new life into your existing blog content:
1. Perform a Content Audit – Try to discover what evergreen content is available to you, selecting your best content to share and update. Read through several articles excluding posts that are too news-oriented or time-sensitive.
2. Update Your Selected Content - If the post includes references that are old, out of date or makes references to particular points in time that would out-date the article, update the references make it more timely and current. Also check all links and make sure they are still functional and update your call-to-action to a more recent one.
3. Promote the Content through Social Media Channels - An experiment performed by Pamela Seipe of HubSpot demonstrates that sharing past blog content can result in double the traffic to your blog. As long as you were attentive to making sure that your blog posts are truly evergreen and not out-dated by old references or broken links and information, people will appreciate your efforts.
4. Feature Updated Articles in a “Best Of” Blog Article - One of the easiest ways to get more eyes on your blog content is to compile them in a quick blog post. Consider pulling together articles on a specific topic or links to a few of your most popular blog articles. Share this blog post as a “new” blog post on Facebook and Twitter.
5. Create Topic-Based Pages Which Highlight Past Content - After you have updated your blog posts you should try to find some way of compiling them into individual topic-based pages. HubSpot does this by organizing content into Marketing Hub pages. Each page features various marketing related topics with links out to content, webinars, ebooks and other materials that would be helpful to their prospects and customers. If you’re a tutor, you could create pages which focus on the various aspects of tutoring you employ, education technology and other topics such as test preparation for individual tests such as the SAT or ACT.
featured photo by Loca Luna
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