Inbound Marketing is all about pulling users to your website rather than pushing them there with advertising messages and cold calling.
There are a lot of question and answer sites out there, but Quora is one of better ones. Using this service, tutors have the power to impart their knowledge on to potential prospects and position themselves and a thought leader. The goal on Quora isn’t to sell your products or services with marketing language, it’s using your expertise to attract new business. Using Quora, you should feel free to share your tutoring know-how and link to your own content only when relevant. Remember, just like how you wouldn’t like someone talking about themselves non-stop at a party, you should also use the same caution when giving advice!
As a tutor, you should be taking advantage of any opportunity to brand yourself as a professional, and there’s no better place to do that than through LinkedIn. On LinkedIn you can get recommendations from past clients who have worked with you, share your current and past experience, and also join groups to answer important tutoring questions.
Are you currently using FourSquare specials to engage with prospects for your tutoring company? Then maybe now is the time! We’ve shared several ways already to use FourSquare to build your tutoring presence locally. Check out the links below:
Yahoo Answers might be a little juvenile at times, but many of the answers do have a lot of powerful SEO mojo that makes using the service worthwhile for tutors. Much like Quora, Yahoo Answers is separated into topics which you can peruse. Search for a question that you think you can give an excellent answer to and respond (don’t’ forget to add a signature on the bottom which tells people who you are and what you do, plus a link back to your blog or website.
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