Your website is a powerful tool in your marketing arsenal. However, it’s a powerful tool that too many tutoring companies don’t know how to weld properly. Many tutoring companies may have a marketing strategy for their business, but they fail to interweave the fabric of their communications into a seamless marketing plan they can follow.
For those of you who want to take your tutoring company to the next level through the creation of a winning marketing strategy, this post was written with you in mind. Discover how to turn your business website from an online listing into a hub that prospective students (and their parents) are drawn to organically using the following tips.
Take a Step Back
Often the most difficult thing for businesses to do when setting up their online marketing strategy is looking at their online presense objectively. To get your planning off to the right foot, take a step back and look at the big picture.
It’s also important that you try not to mistake creating a marketing strategy with a design strategy. Try not to focus on the look of your website but how it operates at accomplishing your goals. To figure out how well your online marketing machine is currently working, you need to try to look at your website through your prospects shoes. Ask yourself: Is my website helpful to my prospects? How would a person who didn’t know about my brand find my website?
Run Your Website through Website Grader
HubSpot’s Website Grader is a great way to start looking at your website objectively. This free grader will give you a general assessment and give yourself a basic checklist to use to determine how likely your website can get found online by your prospects. After entering your email address and information you’ll be issued a free report which highlights weaknesses in your website.
Determine Your Current Reach
Hard numbers are great motivators in developing your marketing strategy. You need to determine how far your reach is currently before determining your goals. Start by creating a spreadsheet which lists all of the channels where you can communicate with prospects. These should be channels that you have built so include any Twitter accounts, Facebook pages for your brand, your email marketing list, and your blog subscribers. The sum of all these numbers is your current reach. Consider how long it took to create that reach and from there come up with a few goals on how much you want to grow that reach in a month, 3 months, 6 months and 1 year. Try not to be too ambitious with your goals. Make them obtainable.
Assess Your Current Content Strategy
If you’re not blogging or creating regular amounts of content for your tutoring website, you’re missing out on an opportunity to develop even more pathways that people can find your site. Every blog post you create is a new page on your website. Think of them like tickets to the SEO and Social Media lottery. Every new piece of content you create has the ability to attract a prospect through it – whether through your Twitter account, Facebook account or through organic search. You want more tickets to that lottery because the more tickets you have the more chances you have to win new business through your website. Take some time to determine how you can add more content to your website easily.
Create More Calls to Action
Website pages are the highways that lead to your website’s front door. Just like roads and highways, we want those pathways to be clean of debris and easy to follow. However, you should ask yourself where your pathways are leading your website visitors. Are you enticing them with compelling calls to action at the end of every blog post or are all your blog posts dead ends for your visitor. If you want to connect with more visitors try tying your content and website pages with some kind of call to action which would entice them to give a little information about themselves (such as their email) or follow you on Facebook or Twitter. Develop a few calls to action that you can sprinkle throughout your website pages to drive your visitors to opt into your communications, sign up for classes, or make an appointment to meet with a tutor.
featured photo by Martin Gommel
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